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Marketing Manager

Location: Leeds or Hybrid

Want to deliver tech with purpose, with people who care?
Join us and develop cutting-edge software solutions that help keep children safe online.

What’s the opportunity?

We require a Marketing Manager to join our UK marketing team.

You will have a strong skillset across the latest demand generation tactics, SEO and B2B marketing to help us reach our UK growth targets. As part of a global marketing team of 11, you will be instrumental in ensuring our UK business is at the forefront of demand generation, content marketing, recruitment marketing, social campaigns and targeting marketing campaigns.

Our Customers are schools and parents so any experience working within those industries would be favourable, but not essential.

Here’s how you’ll do it:

  • Support the Marketing Director in setting the demand generation strategy for
    lead growth
  • Execute across the full comms mix to ensure we meet our MQL and ARR targets, including email and paid, shared, owned and trusted media
  • Implement automated nurture campaigns to optimise lead to MQL conversion
  • Create written and other content including articles, graphics and social posts
  • Run webinars including pre and post comms and analysis
  • Use WordPress to ensure the website is up to date, accurate and optimised across browsers
  • Assist with on and offline event management where needed
  • Working with our PR agency and Marketing Director, assist with the execution of PR activity including ideas, content creation, briefing notes and research
  • Ensure timely reporting across all major metrics using Hubspot and GA
  • Develop a deep understanding of our internal and external customers, products, target audience, and the customer journey
  • Develop and maintain an excellent understanding of the digital safety market including competitors and statutory guidance to schools

Who we are?

As the K-12 market leader, Smoothwall provides cutting edge, on-premise and cloud-based technology for UK schools, colleges and MATs to keep their students safe online. We exist to protect and support every child’s digital journey by leveraging industry-leading technology to protect 18,000 schools and over 10 million students worldwide. With our UK head office in Leeds, our parent company, Family Zone Cyber Safety is headquartered in Australia, with operations throughout the US and New Zealand, we’ve grown fast and employ over 350 people. We’re all proud of our incredible journey so far …and the best is yet to come. That’s where you come in!

What will you bring?

  • Minimum 5 years proven experience in a B2B demand generation environment, preferably edtech but not essential
  • High proficiency in marketing automation with Hubspot
  • Excellent knowledge of Google Analytics
  • Excellent knowledge of Adobe Creative Suite – Photoshop, Illustrator and InDesign
  • Premier Pro/Rush is desirable but not essential
  • Good understanding of Google ads and LinkedIn campaign tool
  • Excellent knowledge of SEO
  • Superb attention to detail and written communication skills

You’ll have:

  • A degree or equivalent in marketing, communications, public relations, business administration, advertising or related field
  • Acute attention to detail and proofreading ability
  • Methodical approach to work
  • Excellent copywriting skills
  • Develop good ideas and creative thinking
  • Ability to build good working relationships across the business and creative suppliers
  • Hardworking, you will thrive in a fast-moving, target driven commercial environment

Why choose Smoothwall?

In this role, you can expect:

  • Employee share scheme
  • Enhanced holiday and family leave 
  • Tech allowance
  • Zone-out days
  • And much more

More importantly, you’ll:

  • Deliver tech with purpose…

We exist to protect and support every child’s digital journey. So whatever you do here, that’s your job. Every line of code you release, every meeting you attend, it’s all to empower parents and schools to help children thrive. It feels good to do good.

  • With people who care…

You’ll work with motivated, curious, talented people who love solving problems and moving the dial. Our team knows the importance of what we do and we care about growing and winning together. You do too? Come and join us.

  • Through work that you love…

We don’t do boredom or ‘same old’, we try new things, ask questions, challenge and discover new solutions. Here, your voice will be heard, your ideas will be shared, and you’ll be encouraged to try, fail, learn and go again. Because that’s how we win.

  • And a career that you own…

We move fast. We need to, to keep children safe online. That means no passengers. It also means no one’s just a number. Here, you’ll be supported to take ownership and make things happen. That’s a huge opportunity. Come and grow your skills, your impact and your career.

Sound like you?

Tell us about yourself. Send your CV and covering letter to:
Shaylan.mistry@familyzone.com

Shortlisting will commence immediately.

Site URL: https://www.smoothwall.com/education | Locale is :

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