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18 May 2017

Smoothwall Partner Programme - Empowering Partners to Achieve Greatness

At Smoothwall, we pride ourselves in building deep and meaningful relationships with our partners and understand that it is a joint venture that should be beneficial for both parties.

Smoothwall are UK based and therefore offer an expert understanding of the ever-evolving marketplace in which we operate. Smoothwall’s web filtering solution is market leading within the UK’s public sector and therefore the brand recognition makes it an easy sell for partners.

Additionally, in 2016, Smoothwall worked with Gartner to curate the finer details of the partner programme, ensuring that it was best of class and that our rewards were generous compared to industry standards.

We have maintained a strong partner base throughout the years because of our collaborative approach to the channel and our industry expertise.The Smoothwall team work as an extension of the partner providing technical knowledge, dedicated Channel Managers, trained Sales Specialists and marketing support.

Smoothwall have a dedicated Channel Marketing Executive who can be agile to the needs of the channel and create co-branded and collaborative content, to help channel partners improve their lead generation activities.

Michael Brodigan. Partner Alliance Director at Insight, explains:

"Insight has been a strategic partner of Smoothwall since January 2016 and our partnership has gone from strength to strength. Smoothwall provides fantastic support from dedicated channel managers and sales managers to ensure that we are supported every step of the way. Their deal registration process is clear, concise and transparent making it easy to initiate a sales process. Smoothwall invests a great deal of time with their partners, building personable relationships across all areas of the company, which leads to an incredibly successful working relationship."

Smoothwall continually go above and beyond what is expected to ensure we deliver an exceptional service to our channel partners. Being UK based has great advantages as it gives partners hands on access to Smoothwall meaning they are able to influence the development of the product based on their customers needs.

Smoothwall’s new partner portal provides partners with easy access to our deal registration functionality, making it easier than ever to initiate sales support. The portal also provides access to all of our marketing collateral including industry specific brochures, product datasheets, customisable marketing campaigns and much more.  Being a Smoothwall partner gives you access to some of the most advanced technologies in the web filtering and firewall space, within the UK.  

Selling Smoothwall helps to improve the credibility of partners portfolios due its strong brand positioning within the UK public sector space.

In addition to this, the generous margins and rebate scheme help partners to generate new business, therefore improving revenue and profitability.

Alan Sharpe, Enterprise Alliance Director at XMA, who are nationwide IT solutions providers in the UK Public and Private sectors, says:

"I am pleased to endorse the Smoothwall Partner Programme and the benefits it offers to the reseller channel.''

Beyond the usual benefits around deal registration, rebates and MDF, the programme ensures requisite accreditation levels and is focused on a collaborative sales approach. Commensurate rewards are passed to partners that have the correct level of customer intimacy and early engagement on Smoothwall opportunities.

If you are interested in becoming a partner of Smoothwall or would like to find out more about our partner programme, please click here.

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